FMCG COMMERCIAL LEADERSHIP

Growth has to pay.

I lead commercial responsibility where market, customer, pricing, portfolio and P&L come together. With responsibility for teams and decisions across Austria, Switzerland and Germany.

Portrait of Jan Höck

FMCG · AT / CH / DE · MANAGEMENT TEAM · COMMERCIAL P&L · TEAMS · PRICING · PORTFOLIO

COMMERCIAL TOOL

Commercial Decision Calculator

See what happens to revenue, margin and contribution when price, terms or volume change.

Stress-test a deal →

Free prototype · no sign-up

EXPERIENCE

From Key Account to Sales Leadership.

More than 10 years in FMCG sales — with growing responsibility for customers, teams and commercial decisions.

EXPERIENCE ACROSS THREE MARKETS

Austria · Switzerland · Germany

  1. CUSTOMER

    Key Account

    Major customers · Negotiation · Assortments · In-store execution

  2. TEAM + MARKET

    Sales Leadership

    Leading teams · Pricing & terms · Category development · Customer and brand growth

  3. BUSINESS

    Management Team

    Commercial P&L · Portfolio development · Strategic priorities · Organisation & execution

BUSINESS IMPACT

Four levers drive sustainable business performance.

Growth

  • Market potential
  • Distribution
  • Portfolio
  • New business opportunities

Profitability

  • Pricing
  • Net revenue
  • Gross margin
  • Commercial P&L
  • Investment decisions

Organisation

  • Sales organisation
  • Teams
  • Roles and accountability
  • Cross-functional collaboration

Execution

  • Customer and market
  • Planning
  • Prioritisation
  • Execution
  • Accountability

BUSINESS DECISIONS

Where leadership becomes concrete.

Good leadership is not about more initiatives. It is about better decisions on where time, capital and attention are invested.

GROWTH

Where to grow

Prioritise markets, channels and opportunities, and put resources where growth makes economic sense.

ECONOMICS

What pays

Look at revenue, pricing, mix and investment together and decide which business actually creates results.

ORGANISATION

How to organise

Set up roles, accountability and collaboration so decisions can be made and executed faster.

EXECUTION

How it gets done

Translate strategy, commercial priorities, operations and customer requirements into clear decisions, accountability and execution.

FICTIONAL FMCG CASE

Listed. But not yet on shelf.

A simulated snack launch connects unit economics, in-store visibility and production planning.

Read the case →

HOW I WORK

Three principles for better business decisions.

For me, entrepreneurial leadership means fewer initiatives, better decisions and clear ownership of the outcome.

Clarity over complexity

If everything matters at the same time, nothing really does.

Build in profitability

Growth is not durable without sound pricing, mix and investment economics.

Execution decides

A strategy is only good if it can actually be executed.

COMMERCIAL DECISION CALCULATOR

Do the maths before you commit.

A free calculator for deals, promotions and listings. It shows whether a proposal holds up commercially against the baseline.

Calculate contribution and break-even →

REPORTACT PARTNER · DACH

ReportAct

NIS2 is not the problem. Uncertainty is.

Which requirements apply to us? What do we need to evidence? Who is responsible? ReportAct turns these questions into an operational workflow.

YOUR USE CASE FIRST

We do not start with a feature list. We start with your actual process, show the ReportAct capabilities that matter to it, and create a solid basis for the decision.

From requirements to process

Controls, evidence, deadlines and ownership are structured into a process that can actually be managed.

Know faster whether it fits

You see early whether ReportAct fits your organisation in practice and what the next sensible step is.

CONTACT

A concrete topic is the best way to start a conversation.

Whether it is commercial leadership, FMCG or ReportAct, send me a short note on what you want to discuss. I will reply directly.

office@janhoeck.com
Vienna, AustriaGerman / English