COMMERCIAL DECISION CALCULATOR
Commercial Decision Calculator
A free calculator for commercial decisions in retail: terms, promotions and listings — worked through transparently before anyone commits.
Free, no registration.
Why I built it
Annual negotiations and promotion planning tend to focus on volume and discounts, and less on the contribution that actually remains.
The calculator puts the core questions on one page: what is the baseline, what does the proposal change, and when does it pay off?
One calculator, three situations
Deal
Baseline versus proposal: net price, volume and contribution side by side, with break-even and sensitivity.
Promotion
Promotional discount, incremental volume and promotion costs compared: how much uplift does the promotion need to pay for itself?
Listing
Listing costs against expected sell-out: when does the investment in a listing pay back?
The benefit
Clarity before commitment. The calculator does not replace planning or internal approval, but it makes the commercial logic of a proposal visible and open to discussion.
When the case is more complex
Multiple customers, channels or portfolio effects cannot be captured in a single calculator. For questions like these, I am happy to hear from you.